The strategies I used to promote The String Games built on the earlier marketing successes I enjoyed with my flash fiction collection Paisley Shirt. But any future work is more likely to be successful if you can piggyback on the success of previously published writing. Many authors would prefer to be writing their next novel rather than use up valuable writing time focusing on marketing their current work. Many of these strategies can also be applied to raise your profile as a writer of non-fiction, short fiction or poetry. This article explains how I approached the task and gives examples of how you can promote your book whether it is self-published or traditionally published. As my novel is published by Victorina Press, a small, independent publisher, much of the responsibility for publicity falls upon my shoulders. My debut novel The String Games was released in May 2019 and I committed much of the following six months to the promotion of my work. You can find the comments form at the bottom of the post.īack to top Book Promotion and Marketing, by Gail Aldwin Introduction I hope you enjoy reading her post.Īs always, comments are welcome. Gail's post clearly illustrates the importance of book marketing and also gives some excellent examples of the results you can achieve if you invest some time and effort. Book promo should be ongoing and never end. I believe that only accounts for about 10% of the job. Many authors assume that when they finish a novel their work is complete. She kindly agreed.īook promotion and marketing is an essential part of a writer's life.
#Mypublisher promotion how to#
I often receive emails asking questions about how to promote a novel, so I asked Gail if she would write about her real-life experiences and share any marketing ideas, tips and advice that other authors could learn from. Since then, she has been actively promoting the book. Gail's book, The String Games, was published in 2019. While talking, we discussed the possibility of Gail writing a post for my blog. We're both fortunate to be signed to Victorina Press, so had lots to chat about. book promotion and marketing, by Dr Gail AldwinĪbout a year ago, Gail and I met at a writing event in Bath.Author Dr Gail Aldwin presents a case study, sharing her experiences of promoting and marketing her debut novel with publisher Victorina Press
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